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on demand webinar

From friction to focus: Rethinking finance for strategic growth

In conversation with Abigail Forsyth, CEO & Co-Founder of KeepCup

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Why listen?

Every ambitious strategy depends on solid foundations. But when finance processes are complicated, disconnected or slow, they can quietly become the biggest blocker to growth.

In this fireside conversation, Abigail Forsyth, CEO and Co-Founder of KeepCup, will share her perspective on why simplicity in finance operations matters; not just for efficiency, but for unlocking agility and focus at the leadership level. Drawing on her experience scaling KeepCup across multiple countries, Abigail will explore how businesses can shift from firefighting admin to making space for strategy.

You'll walk away with:

  • A candid take on the hidden costs of finance friction
  • Lessons from scaling an internationally recognised brand while keeping operations nimble
  • Practical insights on building visibility and control without losing speed
  • Inspiration on how leaders can create the space to focus on mission, not just management

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Abigail Forsyth
CEO & Co-Founder at KeepCup
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Matt Lowry
CRO at ApprovalMax
Case Study
KeepCup saves a FTE 3 months per year by automating approvals

Learn how KeepCup streamlined financial processes to see clearly across complex global operations.

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Watch the webinar
Whether you’re a CFO, founder or business operator, this session will challenge you to rethink how finance can fuel, rather than frustrate, your company’s growth.